Cross Functional(19)

๐Ÿ“Š

Executive Reporting Suite

Board-ready dashboards and reporting package for GTM leadership with key metrics and insights.

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๐ŸŒฑ

Growth Model

Financial modeling integrating ARR targets with GTM efficiency metrics for achievable quarterly goals.

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๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

Market Map / ICP/TAM

Strategic data infrastructure that identifies, enriches, and tiers your TAM into actionable account segments.

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๐Ÿ”„

GTM Lifecycle

End-to-end customer journey framework from lead to customer to expansion.

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๐Ÿ“

Lead Lifecycle (GTM Lifecycle)

Lead stage definitions, routing rules, and conversion tracking from MQL to SQL.

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๐Ÿงน

CRM Deduplication

One-time data cleanup to merge duplicate accounts and contacts in your CRM.

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โš™๏ธ

Foundational Automations and Reporting Logic

Core workflow automations and reporting infrastructure to power your GTM operations.

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๐Ÿšš

Hubspot to Salesforce CRM Migration

Full data and process migration from HubSpot to Salesforce with minimal business disruption.

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๐Ÿงน

CRM Deduplication Ongoing Tool

Automated ongoing deduplication to maintain CRM data quality continuously.

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๐Ÿ›๏ธ

Fed/PubSec CRM Partitioning

CRM architecture for companies selling to federal and public sector customers.

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๐Ÿข

GTM Org Chart & Hiring Plan

GTM organization design with roles, responsibilities, and hiring roadmap.

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๐Ÿƒโ€โ™‚๏ธ

Activity Capture

Automatic logging of emails, calls, and meetings to CRM for complete activity visibility.

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PLG GTM Design

Product-led growth strategy and systems design for self-serve customer acquisition.

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๐Ÿ’ต

Revenue Recognition

Implement proper revenue recognition workflows aligned with accounting standards.

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๐Ÿ“Š

ARR Reporting

Annual Recurring Revenue tracking, reporting, and analysis dashboards.

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๐Ÿ“…

Monthly/Quarterly GTM Reporting Pack

Standardized reporting package for regular GTM performance reviews.

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๐Ÿšš

Salesforce to Hubspot CRM Migration

Full data and process migration from Salesforce to HubSpot with minimal disruption.

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๐Ÿฉบ

GTM Diagnostic

Comprehensive assessment of your GTM operations maturity and improvement opportunities.

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๐Ÿ”—

CRM-ERP Integration

Connect your CRM with ERP systems for unified financial and customer data.

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Marketing(20)

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Inbound Lead Journey Mapping

Map and optimize the complete inbound lead experience from first touch to sales handoff.

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๐Ÿšฆ

Lead Routing

Automated lead assignment rules to get the right leads to the right reps instantly.

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โš™๏ธ

Marketing Automation Platform Implementation

Set up or migrate your marketing automation platform with best practices.

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๐Ÿ“ˆ

Attribution

Multi-touch attribution modeling to understand marketing impact on revenue.

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๐Ÿ”ข

Lead Scoring Model (Sales-Led)

Design and implement lead scoring to prioritize the best opportunities.

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๐Ÿ’ก

Lead Scoring Model (Product-Led/PQL)

Product Qualified Lead scoring based on in-app behavior and engagement signals.

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๐ŸŽ‰

Physical Event Process and ROI Reporting

End-to-end event management processes with clear ROI measurement.

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๐ŸŽช

Event Operations Platform Implementation

Deploy and configure event management platforms for webinars and virtual events.

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๐Ÿ“„

Website Lead Capture & Form Configuration

Optimize web forms for conversion while capturing essential qualification data.

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๐ŸŽฏ

ABM / ABS Process and System

Account-Based Marketing and Selling strategy with supporting technology stack.

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๐Ÿ’ฌ

Nurture Program Design and Management

Automated email nurture sequences to engage and convert prospects over time.

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๐Ÿ“Š

Marketing Reporting Pack

Comprehensive marketing dashboards covering funnel, attribution, and campaign performance.

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๐Ÿ“ง

Email Subscription & Compliance Framework

Preference centers and compliance workflows for GDPR, CAN-SPAM, and more.

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๐Ÿ“„

Email Templates & Build Process

Branded email templates and standardized build process for marketing teams.

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๐Ÿ“ฅ

Lead List Intake Process

Structured process for importing, deduping, and routing purchased or event lead lists.

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๐Ÿค–

AI Automated Inbound

AI-powered inbound lead processing for instant enrichment, scoring, and routing.

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โฑ๏ธ

Speed-to-Lead

Optimize response time to inbound leads with automated alerts and workflows.

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๐Ÿงฌ

Automated Inbound Data Enrichment

Automates enrichment, scoring, routing of inbound leads using Clay and CRM workflows.

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๐Ÿ—‚๏ธ

Marketing Database Segmentation

Segment your marketing database for targeted campaigns and personalization.

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๐Ÿค

Marketing to Sales Handoff & SLA Tracking

Define handoff process between marketing and sales with SLA monitoring.

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Sales(18)

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Automated Outbound Process

Systematic outbound prospecting workflows with sequences and cadences.

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๐Ÿ›’

Sales Lifecycle (GTM Lifecycle)

Opportunity stages, sales process, and pipeline management framework.

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๐Ÿ› ๏ธ

CPQ Implementation

Configure-Price-Quote system setup for accurate, fast proposal generation.

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๐Ÿ“

Sales Qualification Methodology

Implement BANT, MEDDIC, or custom qualification frameworks in your CRM.

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๐Ÿ”„

Quote to Cash

End-to-end process from quote creation through invoicing and payment collection.

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๐ŸŒ

Sales Territory Design

Geographic, vertical, or account-based territory design with system automation.

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๐ŸŽฏ

Quotas and Target Setting

Methodology for setting achievable quotas based on capacity and market opportunity.

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๐Ÿ”’

Rules of Engagement Design

Clear guidelines for account ownership, handoffs, and conflict resolution.

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๐Ÿ“‰

Forecasting Process Implementation

Structured forecasting methodology with commit categories and accuracy tracking.

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๐Ÿ“ฑ

Sales Engagement Platform

Deploy and configure outreach tools for email sequences and call tracking.

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โœ๏ธ

E-Signature Implementation

Set up DocuSign, PandaDoc, or similar for streamlined contract execution.

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๐Ÿ“‘

CLM Implementation

Contract Lifecycle Management system for drafting, redlining, and storage.

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๐Ÿง 

Conversation Intelligence Implementation

Deploy Gong, Chorus, or similar for call recording and AI-powered insights.

๐Ÿ“– View Playbook
๐Ÿ“š

Sales Enablement Platform Implementation

Content management and training platform for sales team effectiveness.

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๐Ÿ’ธ

Commission Plan Design & Implementation

Design incentive compensation plans aligned with business objectives.

๐Ÿ“– View Playbook
๐Ÿ’ป

Commission Tool Implementation

Set up commission tracking and payout automation tools.

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๐Ÿ“Š

Revenue Intelligence Process

Aggregate and analyze revenue data for forecasting and deal insights.

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๐ŸŽจ

Opportunity Management UX Improvements

Improve CRM opportunity management experience for sales productivity.

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Customer Success(10)

๐Ÿง‘โ€๐Ÿ’ผ

Customer Lifecycle (GTM Lifecycle)

Post-sale customer journey including onboarding, adoption, renewal, and expansion.

๐Ÿ“– View Playbook
๐Ÿ’ฐ

Renewal, Churn, NRR/GRR Reporting

Dashboards tracking renewal rates, churn, and net/gross revenue retention.

๐Ÿ“– View Playbook
๐Ÿš€

Onboarding and Process Improvement

Optimize customer onboarding for faster time-to-value and adoption.

๐Ÿ“– View Playbook
๐Ÿค

Sales to CS Handoff Process

Structured handoff from sales to customer success with context transfer.

๐Ÿ“– View Playbook
๐Ÿ—ฃ๏ธ

NPS and Voice of Customer Launch

Implement Net Promoter Score surveys and customer feedback programs.

๐Ÿ“– View Playbook
๐Ÿ–ฅ๏ธ

Support System Implementation

Deploy help desk and ticketing systems for customer support.

๐Ÿ“– View Playbook
๐Ÿง‘โ€๐Ÿ’ป

Customer Success Platform Implementation

Set up Gainsight, ChurnZero, or similar CS platforms.

๐Ÿ“– View Playbook
๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

Customer Segmentation

Segment customers by value, health, and engagement for targeted strategies.

๐Ÿ“– View Playbook
๐Ÿง‘โ€โš–๏ธ

Customer Health Model

Scoring model to identify at-risk and expansion-ready accounts.

๐Ÿ“– View Playbook
๐Ÿ”„

Renewal Management

Proactive renewal process with playbooks for different customer segments.

๐Ÿ“– View Playbook

Partnerships(1)

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Partnership Success Platform Implementation

Deploy partner relationship management tools for channel and alliance programs.

๐Ÿ“– View Playbook

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