Clay Enterprise Partner
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Start growing revenue.
See how the fastest growing B2B startups use Clay as their intelligence layer to multiply every part of their Go-to-Market engine.
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Understanding what Clay actually is
versus common misconceptions
✕ What Clay is NOT
- Built for reps to click around and manually prospect like Apollo or ZoomInfo
- A replacement for your CRM, Gong, Outreach, or other core GTM tools
- A plug-and-play solution that works without strategic implementation
- Designed to operate in isolation without connecting to your GTM stack
- A simple data provider that just gives you more of the same information
✓ What Clay IS
- Your enrichment brain built to enrich, scrape, and automate across 150+ data sources
- Smarter spend via waterfall enrichment with full transparency over sources
- AI firepower with built-in agents like Claygent for running prompts and scoring leads
- Automated data enrichment at scale - pull firmographics, scrape job posts, score leads
- The intelligence layer that supercharges your existing tools and workflows
The Clay Use-Case Pyramid
The 4 proven use-cases that drive real business outcomes.
These are the use-cases we implement for startups daily, turning Clay from a cool tool into a core intelligence layer.
Market Map
The foundation every other Clay use case is built on. Preload and enrich your CRM with every account from your TAM, all contacts, their propensity to buy, and potential revenue.
Automated Outbound
Clay's AI agent monitors for buying signals and enriches target accounts. High-precision, signal-based outbound focused on highest probability opportunities.
Real-Time Inbound Enrichment
For every web form submission, seconds later, Clay runs enrichment evaluation against your market map. If it's a good fit, Clay adds, enriches, scores, and guides routing automatically.
Custom Use-Cases
The custom automations, scoring models, partner workflows, or territory rules we build once the core systems are dialed in.
Clay is a Formula 1 engine
But useless without the car. Clay needs the pit crew, race plan, and the rest of the car. Without having a strategy to implement Clay, you won't see the impact.
That's why we offer a free Clay diagnostic.
Get Free Clay Diagnostic →Claybook Pricing Menu
Fixed pricing for Clay implementations
Each Claybook is a pre-built Clay workflow including enrichment waterfall, scoring logic, CRM mapping, integration setup, documentation, and training.
Market Map
Builds your complete ICP/TAM database in Clay, enriches every account, scores for fit, assigns tiers, and pushes to CRM.
Persona Mapping
Adds contact-level enrichment to your Market Map. Identifies key personas, enriches contacts, scores for relevance.
Automated Inbound Enrichment
Enriches inbound leads in real-time. Filters junk, deduplicates, scores, tiers, and routes.
Automated Outbound
Builds targeted outbound lists, enriches contacts, personalizes at scale, pushes to sales engagement platform.
Lead Scoring
ICP-driven lead scoring combining firmographic fit with enriched data signals, syncs to CRM/MAP.
ABM Target Account Enrichment
Deep enrichment for named accounts, buying committee mapping, intent signals, ABM-ready segments.
CRM Data Cleanup
Enriches and standardizes existing CRM data. Fills gaps, corrects errors, normalizes fields.
Customer Segmentation
Enriches customer base for CS coverage models, expansion targeting, and retention analysis.
Event Lead Enrichment
Enriches event leads, scores against ICP, deduplicates, routes hot leads for follow-up.
Signal-Based Prospecting
Monitors intent signals across your TAM and surfaces accounts showing buying signals.
Bundles (Save More)
GTM Foundation Bundle
- ✓ Market Map
- ✓ Persona Mapping
- ✓ Automated Inbound Enrichment
Full Outbound Stack Bundle
- ✓ Market Map
- ✓ Persona Mapping
- ✓ Automated Outbound
- ✓ Signal-Based Prospecting
Complete GTM Infrastructure
- ✓ All 10 Claybooks
- ✓ Unified architecture
- ✓ Cross-table deduplication
- ✓ Priority 8-week delivery
Add-Ons
By partnering with LeanScale, we successfully automated account and contact enrichment processes using Clay. The outcome was a significant reduction in manual processing time, improved data accuracy, and enhanced sales intelligence capabilities. Our sales team is now able to focus on high-value activities.