🚀 Go-to-Market Operations
Accelerate Your Go-To-Market with Top-Tier GTM Operations. LeanScale provides fractional GTM Operations teams for B2B tech startups, delivering enterprise-grade revenue operations without the enterprise price tag.
⏰ The "Capital Clock"
Time is Your Scarcest Resource
For every B2B startup, the clock starts ticking the moment you raise capital. You have 18-24 months to prove product-market fit, build repeatable revenue, and set up for your next milestone. Every day without proper GTM infrastructure is a day of lost potential.
The challenge: Building an in-house RevOps team takes 6-12 months of hiring, training, and iteration. By then, you've burned through precious runway without the systems to show for it.
The solution: LeanScale gives you a battle-tested GTM operations team from day one. We've built these systems dozens of times — we know what works, what doesn't, and how to get you operational in weeks, not months.
⚙️ What is GTM Operations?
The Engine Behind Revenue Growth
GTM Operations (also known as Revenue Operations or RevOps) is the operational backbone that connects your Marketing, Sales, and Customer Success teams. It's the systems, processes, and data infrastructure that turns strategy into execution.
Everything Data
From lead enrichment to customer health scores, GTM Ops ensures your data is clean, connected, and actionable. We build the pipelines that turn raw data into revenue intelligence.
Processes & Workflows
Lead routing, opportunity management, renewal tracking, and more. We design and implement the workflows that keep your revenue engine running smoothly.
Technology Stack
CRM, Marketing Automation, Sales Engagement, Customer Success platforms — we implement, integrate, and optimize your entire GTM tech stack.
⚖️ In-House vs Partner
The build vs. buy decision is critical for startups. Here's why partnering with LeanScale gives you the best of both worlds — expertise, speed, and cost efficiency.
🏠 Building In-House
- ❌6-12 months to hire and ramp
- ❌$200-400K+ annual fully-loaded cost
- ❌Single point of failure risk
- ❌Limited cross-company experience
- ❌Scaling requires more hiring
🤝 Partnering with LeanScale
- ✅Operational in 2-4 weeks
- ✅Predictable monthly investment
- ✅Full team with built-in redundancy
- ✅100+ company implementations
- ✅Flex capacity up or down instantly
👥 LeanScale GTM Pod Structure
Build The Best B2B GTM Ops Org
Every LeanScale engagement includes a dedicated pod of specialists, not generalists.
GTM Architect
Strategic leadership, roadmap planning, and executive alignment
GTM Engineer
System implementation, integrations, and technical execution
Data Analyst
Reporting, analytics, and data quality management
Ops Specialist
Day-to-day operations, admin, and process optimization
🤝 Working with LeanScale
A Week in the Life with your LeanScale Team
📅 Monday: Kickoff & Planning
Weekly sync with your GTM Architect to review priorities, blockers, and align on the week's goals.
🔧 Tues-Thurs: Execution
Engineers and specialists execute on projects, with async updates via Slack and your project board.
📊 Friday: Review & Report
End-of-week summary with completed work, metrics updates, and next week's preview.
